How To Create A Snapchat Filter: Create Awesome Filters!

Thinking about how to create a snapchat filter but cannot find a way? We are here to solve your problem! It’s very easy to create a Snapchat filter when you follow our easy guide for all your snapchat needs!

Snapchat filters are one of the most attractive features of the app that have had users hooked since time immemorial. The use of snapchat filters is seen across age groups, with celebrities to models using them frequently to create content.

So, try your hand at creating a Snapchat filter that helps you gain popularity you may rightly deserve! Let’s dive right into it.

What are Snapchat filters: Types, purpose & popularity

Snapchat is one of the most beloved social media apps (messaging app, if you follow Snap Inc.,) that have garnered a lot of attention now. Snapchat was launched in 2011, and since then has been launching some feature or the other that has the audience’s attention.

Snapchat filter was first seen in 2015 through lenses that has been one of the most engaging features of this app. Around 63% of Snapchat users engage with this feature daily.

Before we tell you how to create a snapchat filter, let’s see how many types are there. There are two broad categories of filters, one is the Custom filters, and the other is the Community filters. The community filters harbor another two filter types, namely the Geofilters and the Moment filters.

You may wonder why do these make sense? What is their purpose? Well, the 63% of the users may not be here to vouch for this answer, but I can tell you, in one word – entertainment. They find snapchat filters entertaining which is why they use the feature (among the several new ones.)

There is a serious answer to this though! And it will blow your mind. We’re all struggling with something, a part of us, or a past of ours, they do hang over our conscience despite the best efforts to dismiss them.

However, it is possible only through professional help to overcome such struggles, without the fear of judgement or shame. Uh, where is this leading, you may think, but this was the exact thought-process of the creators when they were acquiring a Ukraine-based startup called Looksery.

How to Create a Snapchat Filter: Types of Filters

Looksery, the startup, considered the insecurity of people during video communication, envisioning a solution that lets them modify their nose size, eye color, skin and facial shape.

This would help them get rid of any insecurity they would feel, while also making the feature a fun and thoughtful feature for Snapchat.

I’m sure you did not know the feature has such an interesting history. How to create a snapchat filter has different steps. Let’s have a look at all the different filters that Snapchat offers:

Custom Filters

Custom filters are part of the paid feature that Snapchat offers to its users. A paid Snapchat geofilter, custom filters are helpful in promoting one’s brand or business. The custom filter can include your brand’s content, and logo/s in the design as well!

The pricing varies depending on the geofence size, the designated area set by the filter designer. This geofence is for your filter.

Community Filters

This one is a free Snapchat filter that allows the user to create filters for community usage only. The community filters are of two types (as mentioned above), they are:

Geofilters

These filters operate within a geofence (remember, from above?) and designate places within a community. These can be your favorite park or public buildings.

The use of filters is helpful in bringing awareness to events that are being held in the community. Additionally, the filter designer may also create geofilters that bring awareness to a meaningful place in the local community.

Moment filters

The moment filter is great for a specific movement that is caught on camera. Once a movement is detected on the camera, the moment filter will appear on the filter carousel for the user.
Take this example, if you are playing with your cat on camera, a carousel of moment filters for your cat and you will be visible.

Now that it is clear which filters Snapchat makes available for us, you can choose which one you want to make. If you are looking to make your brand stand out, make a custom filter that your customers can use and flaunt on their sosh (social media, duh!) accounts.

This will not just make your brand visible to their followers, but it will also show how much you value your brand’s image. This will help attract new customers, translating to profit!

Now let’s look at how to make the different filters.

How to Create a Snapchat Filter: Creating a Custom Snapchat Filter

So, you’re a brand trying to define your space across online platforms? One of the places to start is Snapchat custom filters. How to create a filter also includes how to create a custom filter! You can make your own custom filter with the help of these steps!

This will not just highlight you on Snapchat, garnering the attention of Snapchatters, it will be shared on other platforms as well. That’s a given, because that’s what Snapchatters do!

Creating a custom filter will allow you to advertise your brand among GenZs and millennials among the millions of Snapchatters.

Steps for Creating a Custom Filter

So, let’s take a look at the process of creating a Custom filter:

1. Go to Snapchat’s website, then “Create” and select the “Filters & Lenses” from the menu.
2. Next, click on the Get Started button
3. Navigate the “Filters” option in the filter creator. It will be visible under “Creative Tools.”
4. A predesigned filter can be uploaded here, or you can design a custom geofilter
5. If you are going with the latter, choose a blank or themed template for the filter design
6. You can customize it by using the “Text,” “Color,” and “Elements” tab. These will help make your filter unique.
7. Click “Next” to continue.
8. You’ll see a calendar that you can use to set the dates on which the filter will be visible to users, If the filter you’re creating is for a recurring event, then you should select “Repeating Event.” Next, choose the dates and click on “Next.”  
9. On the next page, you will find that a geofence for your custom filter, that you will create. Now, you can either type an address in the search bar or click the “Draw Fence” button present on the right side of the search bar.
   If you choose the former, you will see that Snapchat has drawn an adjustable geofence around the location. You can adjust the geofence by clicking and dragging the white circles on the edges of the geofence inward or outward.
10. Once you’re done, the filter price will be visible on the right corner of the screen. Click on “Checkout” to make the payment.
11. Fill in the payment form, click on “Submit” and finalize your filter! You must make sure you are reading the privacy policy and accept it by checking the white box above the “Submit” button.

Creating a Community Snapchat Filter

Now, you can easily create the Community Snapchat filter in the same manner. Let’s take a look at the steps:

1. Follow the first three steps from the previous guide and instead of choosing “Filters” choose “Community Filters.”
2. Next, either select “geofilter” or “moment filter” whichever suits your needs best. Click on “Continue.”
3. Upload your filter or draw a border around the desired area. Draw a border around the desired area, wherever you want the filter to be available. Click on “Continue” Skip it if you are creating a Moment filter.
4. Enter your credentials such as name, email, and description of the filter. Click on “Submit” and your filter is ready!

To Create Moment Filter

• After uploading your filter, click on “Select a moment” down caret (below the Upload)
• Select the appropriate moment category from the drop-down list. Click on “Continue.”
• Follow Step 4 from above.

How to Create Stunning Filters

Knowing how to create filters is all done, now let’s take a look at the hacks to create filters that are stunning!

• Create an original design that stands out!
• Do not use hashtags as they are so 2020! It clutters the photo space and looks unappealing to the eye.
• Do not cover too much of the screen with artwork. Make sure your design is not covering the focal point of the photos.  

Additional Information

Here’s more information that you need to know:

• Community filters are not like custom filters. You cannot promote your business with it.
• Paid filters may seem costly, but they are worth the money for the most active group of users. Snapchatters between 18-24 years.
• Social media marketing is the newest promotion technique in the market that helps create brand awareness across platforms that are seeing at least a million users.  

Wrapping It Up!

Thus, how to create a Snapchat filter was answered in this article with special emphasis on the different types of filters that can be created on the platform. One of the most effective ways to promote one’s brand or business can be through targeting areas that are popular. Social media is one such place that can help in boosting the brand’s business.

If you are a brand/business owner, create a Custom Snapchat filter and enjoy seeing your brand thrive. The steps above can help you design custom filters that resonate with Snapchatters, driving traffic to your brand’s event!

Let us know what else you would like to learn about!