How to use Pinterest for blogging? – This is a common question nowadays among bloggers, and the answer can be many depending on the type of blogs you are dealing with. However, in this article, I will give you some tried and tested methods of using Pinterest for blogging. This will help you to get added exposure and get more views and traffic on your blogs.

In this article, you will learn how to get traffic from Pinterest and how to use the platform to your advantage to get more views on your blogs. Furthermore, you will also learn what makes Pinterest a powerful platform for blogging. Lastly, I will give you a brief idea of how the platform works in general. Hence to learn more about how to get views on Pinterest through your blogs, read on through to the end of the article.

Pinterest For Bloggers – Why Pinterest Is A Good Option?

Pinterest is one of the major platforms many bloggers and social media creators use to drive traffic to their pages with the help of social media tools. One of the major advantages of using Pinterest is that it can help you drive traffic to your blog if you use it correctly.

With the help of Pinterest, you will be able to gain direct access to various blogging niches. Furthermore, you will also be able to locate visual content better and faster based on your needs, as compared to other platforms.

Pinterest has close to 500 million active monthly users. Apart from being a search engine, Pinterest is also a content library and a community platform. For many others, Pinterest also acts as a tool for Pinterest marketing. The best part is that you can make use of the platform for free.

With the help of Pinterest, you can create “boards,” which are nothing but digital collections for the visual content that you save. Your content is saved through “pins.” Thus, Pinterest is a great platform to visually engage with your followers and also boosting your brand image at the same time.

Once you start posting your blog content on Pinterest, it will have a better chance of retrieving more traffic than other websites. This is because Pinterest deals with visual content better, and the website itself ranks well on search engines due to the presence of a lot of traffic. Hence, make Pinterest a part of your social media calendar.

The Major Benefits Of Using Pinterest For Blogging

Pinterest comes with a variety of benefits for you as a blogger, as you can showcase your ideas and thoughts visually. In addition to that, Pinterest will also provide you with all the benefits of using a social media platform but not the dangers and toxicity of these platforms. The following are the major advantages you will be able to benefit from once you use Pinterest for blogging:

1. You Will Get Niche Access

If you want to work on niches that are “hyper-visual,” then Pinterest is one of the best platforms for you. If you want to create content for a particular niche, then there is always a large audience for that niche. Furthermore, you will also get many tough niches where you will be able to tap into better.

2. You Will Get Better Traffic

With proper strategy, you can drive a lot of traffic to your blog with the help of Pinterest. In fact, there are many bloggers that make use of Pinterest extensively, and for many bloggers, Pinterest is a primary traffic source. If you align your posts on Pinterest based on your blog, you will see a good number of traffic on your blog in no time.

3. Different Types Of Audiences

Although almost 60% of the audience on Pinterest consists of females, it will be a great opportunity for you if you want to operate in niches that focus on females. Furthermore, Pinterest is also US-dominated, and if you want to attract big traffic, you can create content that way.

4. A Complementary To Social Media Platforms

In comparison to other social media platforms, Pinterest is surely smaller. However, that does not mean that Pinterest would get in the way of your presence on social media. According to BloggingGuide.com, “If you’re struggling to gain as much traction as you’d like on other platforms, you can use Pinterest as a driver to your website or blog. Visitors can then access your social media links in your blog back to the other platforms.”

Pinterest Traffic: How To Use Pinterest For Blogging?

The following are the steps you need to follow to use Pinterest to get more traffic on your blogs:

Step 1: Set up your Pinterest profile, and give an attractive photo of your brand or yourself. Complete other information like display name, username, and your bio.

Step 2: While you familiarize yourself with the Pinterest platform, make sure to use a free account. However, once you start making your presence, upgrade to a business account.

Step 3: Start to create your Pinterest “Boards.” In them, make use of creative names and keywords, and use the Pinterest search bar to find name recommendations. Also, make use of the audience insights and trends of Pinterest to get an idea of what content to make use of.

Step 4: Make use of attractive pins. Use attractive pictures and catchy pin titles and descriptions. Furthermore, try to maintain your pins in a 2:3 ratio.

Summing Up

Hope this article was helpful for you in getting a better idea of how to use Pinterest for blogging. Since it is a very underrated platform, you will be able to get access to a niche audience better. This will help you to understand the needs of the target viewers of your blog. Hence, you will be able to curate your content accordingly. Once you follow the aforementioned steps to create your Pinterest account, you will be at an advantage and will be able to drive traffic once you create your content as per the needs and demands of your target audience. What more features do you think Pinterest needs to have on its platform? Share your ideas in the comment box below.

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