mailerlite vs mailchimp

MailerLite Vs Mailchimp: Which Tool Should You Use In 2023? [Completed Guide]



MailerLite vs Mailchimp: Which one should you choose? – It depends upon how you do your email marketing for your business. Email marketing has become one of the most important aspects of marketing that a business should focus on. Hence, it is essential to have the right marketing tool for your business, as it can help you convert your leads to customers.

In this Mailchimp vs MailerLite blog, you will learn about both email marketing tools. After learning, you will be able to decide which one is the best for you in the current circumstance based on what type of business you have.

Various factors are discussed in the article about both tools and by looking at them, you can choose the best one for you. Hence, if you are confused between MailerLite and Mailchimp, you must consider reading through to the end of the article.

MailerLite vs Mailchimp – A Brief Overview

If you get the best email marketing platform, you can convert your customers to your leads and can also keep your already existing customers engaged in your business. Furthermore, email marketing also lets you bring your brand to a wider audience. Also, integrating a Cloud ERP solution with it, will give you the best results.

However, to do that, you will need to choose the best email marketing platform for yourself. MailerLite and Mailchimp are among the best email marketing tools available for businesses.


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Mailchimp is an email marketing tool that comes with a lot of options. It can be used by small businesses, medium-sized businesses, as well as large businesses. The platform constantly updates itself, adds new features, increases its reaching capability, and works on usability from time to time.

It is a well-known SaaS brand and is one of the most popular tools. It comes with a lot of impressive features and updates them from time to time. If you want a one-in-all option, then Mailchimp is one of the best options for you.


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On the other hand, MailerLite is one of those email marketing tools that cater to only small businesses and self-employed individuals. Although, you must not think this is a small company. This platform is also based on SaaS and is one of the fastest-growing businesses.

However, it does not come with a large number of features and options for email marketing. This software is focused on catering only to small businesses and only consists of a definite set of features. Furthermore, it also comes with an affordable pricing tag.

A Comparison Of The Features Of MailerLite And Mailchimp

A Comparison Of The Features Of MailerLite And Mailchimp

Having the right email marketing tool is one of the most important things you must have for your business. According to, “Your email marketing tool is the foundation of your marketing process, so it’s essential to choose the right tool for your business.”

On a side note, if you are on the search for good push notification tools, consider clicking on the given link.

The following is a comparison between MailerLite and Mailchimp on the basis of the major email marketing features:

1. Setup

MailerLite: Difficult to set up and time-consuming. An approval process is required to be completed before you start sending emails.

Mailchimp: Easier to set up, even for the ones that are new to email marketing.

2. Simplicity And Ease Of Use

MailerLite: One of the simplest email marketing tools for businesses, and it is very easy to use and get started.

Mailchimp: Quite simple and easy to use, but requires a bit of a learning curve at the start, as some things are less intuitive.

3. Managing Lists

MailerLite: Tagging and segmenting your contacts is super-easy with MailerLite. You can also use automation to work with segmentation and tagging.

Mailchimp: The lists in Mailchimp are siloed, and it is hard to manage them collectively. This can be a bit time-consuming in some cases.

4. Mail Templates And Forms

MailerLite: There are many templates and forms here, but they are limited. However, they are really simple to work with and useful.

Mailchimp: This consists of different types of mail templates and forms, and they are huge in numbers as well. Furthermore, there are a large number of features available to them.

5. Email Automation

MailerLite: Email automation features are available on the free plan as well. More automation features are available with the paid version.

Mailchimp: Different automated email workflows with different price plans.

6. Email Deliverability

Both services have a high success rate of email deliverability. Hence, you can be sure of this factor in both cases.

MailerLite Vs Mailchimp – Pricing Comparison

The following are the pricing comparison of MailerLite and Mailchimp:

Pricing Of MailerLite


Pricing Of Mailchimp


MailerLite – When Should You Choose It?

MailerLite – When Should You Choose It?

The following are the situations when you should choose MailerLite as your primary email marketing tool:

  • If you are the owner of a small business and want a definite set of features for your email marketing processes.
  • Suppose you are looking for a simple and lightweight tool for email marketing. MailerLite is also very user-friendly.
  • If you are budget conscious and want a low-priced email marketing tool.
  • If you are looking for top-class customer support, then MailerLite is great. Customer support is even available for the free version.

Mailchimp – When Should You Choose It?

Mailchimp – When Should You Choose It?

The following are the situations when you should choose Mailchimp as your primary email marketing tool:

  • If you want an all-in-one software, where the software comes with more features other than email marketing.
  • You like to have advanced reporting, analytics, and insights.
  • Your business is not small, and you need a better scaling option when it comes to email marketing.
  • You prefer high speed and reliability at the same time, which Mailchimp is easily able to offer.

Summing Up

MailerLite vs Mailchimp: Which one to use? – If you want a lot of features in one place, and is willing to spend for the tools, then Mailchimp is the best option for you. However, if you are the owner of a small business, and need a simple and ready-to-go email marketing tool with ease of usage, then MailerLite is the best option for you. Which one of MailerLite and Mailchimp would you use for your business and why? Share your thoughts with us in the comments section below.

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A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

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