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A Winning Partnership: Birla Tyres Aligns with DP World Asia Cup 2025 to Celebrate Cricket Excellence
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A Winning Partnership: Birla Tyres Aligns with DP World Asia Cup 2025 to Celebrate Cricket Excellence
Shahnawaz, 1 week ago
Kolkata, September 10, 2025 – A new brand-event partnership unveils at the DP World Asia Cup 2025 as Birla Tyres takes on the mantle of official tyre partner for the renowned cricket tournament. The DP World Asia Cup is organizing a T20 battleground for the eight cricket giants in Asia, and Birla Tyres is ready to empower the spirit of Cricket this September, banding together as the official tyre partner. A Winning Partnership Mr. Anurag Choudhary, CMD & CEO of Himadri Clean Energy Limited, commented on this winning partnership, saying, “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that brings people together.” DP World Asia Cup: An Opportunity Presenting Itself Dubai is the host for the 17th Asia Cup cricket tournament, which includes India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Oman, Hong Kong, and the UAE for breathtaking T20 matches. The tournament is taking place in Abu Dhabi. According to the company, this is the right time and opportunity for Birla Tyres to present its strong personality to its audience across Asia. This partnership presents the right opportunity for Birla Tyres to highlight the brand’s vision through the spirit of cricket. It underscores the company’s commitment to performance, endurance, and reliability in the commercial and heavy-duty vehicle tyre manufacturing sector. Discussing the scope of this winning partnership, Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, suggested, “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.” An Initiative for Strategic Expansion Asia Cup has a larger geographical footprint across South, East Asia, and the Middle East. Most importantly, the Asia Cup opens doors for Birla Tyres to expand its marketing to a larger demographic. As the official tyre partner to the Asia World Cup, Birla Tyre is globalizing its Pan-India expansion efforts to the global level. It’s a strategic approach to amplify the manufacturer’s brand presence across different countries in the Asian continent. Sports Sponsorship, a Catalyst for Expansion into the Global Market Sport sponsorship brings Birla Tyre into the same league as many other global manufacturers competing in the international market. Birla Tyres is already paving the pathway for innovative consumerism through intuitive and experiential marketing. The partnership with DP Asia Cup is a catalyst for their aggressive strategy to tap into the global market. Birla Tyres is a leading Indian tyre manufacturing company catering to the construction, commercial, and agricultural segments of tyres. The brand is building a resilient image in its segment and is ready to showcase its expertise and decade-long legacy through high-quality, high-performing, and reliable products.
X Platform Comes Up With New Data, Showcasing Its Efforts To Eliminate CSAM
Abdul Aziz Mondal, 2 years ago
X makes another move that raises the skepticism of the press and media. It publishes new updates on content moderation amidst this holiday season when message traction is very low, thanks to the Christmas and New Year festivities. On 28th December 2023, X came up with an update about how the platform is looking forward to changes in the content moderation policy. Especially it claimed that tackling child sexual exploitation has been the number one priority of the platform in the last year. It further mentioned that the platform had no tolerance for the exploitation of children, and it would not allow anyone making efforts to exploit minors in any way. Further, talking about the 2023 progress of the platform, X mentioned, From January to November of 2023, X permanently suspended over 11 million accounts for violations of our CSE policies. For reference, in all of 2022, Twitter suspended 2.3 million accounts. In the first half of 2023, X sent a total of 430,000 reports to the NCMEC CyberTipline. In all of 2022, Twitter sent over 98,000 reports. Not only are we detecting more bad actors faster, we’re also building new defenses that proactively reduce the discoverability of posts that contain this type of content. One such measure that we have recently implemented has reduced the number of successful searches for known Child Sexual Abuse Material (CSAM) patterns by over 99% since December 2022. However, there are still doubts regarding how X is going to maintain its stance against child sexual abuse material or CSAM. Today, when X identifies a particular hashtag and blocks it, the peddlers start using another hashtag on the platform to continue child sexual abuse. So, despite the updates from X coming at a stage when everyone is busy with festivities, third-party researchers and gatekeepers are not convinced how X is going to tackle this situation sincerely.
