A Winning Partnership: Birla Tyres Aligns with DP World Asia Cup 2025 to Celebrate Cricket Excellence

Kolkata, September 10, 2025 – A new brand-event partnership unveils at the DP World Asia Cup 2025 as Birla Tyres takes on the mantle of official tyre partner for the renowned cricket tournament. 

The DP World Asia Cup is organizing a T20 battleground for the eight cricket giants in Asia, and Birla Tyres is ready to empower the spirit of Cricket this September, banding together as the official tyre partner. 

A Winning Partnership

Mr. Anurag Choudhary, CMD & CEO of Himadri Clean Energy Limited, commented on this winning partnership, saying,

“Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that brings people together.” 

DP World Asia Cup: An Opportunity Presenting Itself

Dubai is the host for the 17th Asia Cup cricket tournament, which includes India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Oman, Hong Kong, and the UAE for breathtaking T20 matches. The tournament is taking place in Abu Dhabi.

According to the company, this is the right time and opportunity for Birla Tyres to present its strong personality to its audience across Asia. This partnership presents the right opportunity for Birla Tyres to highlight the brand’s vision through the spirit of cricket. It underscores the company’s commitment to performance, endurance, and reliability in the commercial and heavy-duty vehicle tyre manufacturing sector. 

Discussing the scope of this winning partnership, Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, suggested,

“Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”

An Initiative for Strategic Expansion 

Asia Cup has a larger geographical footprint across South, East Asia, and the Middle East. Most importantly, the Asia Cup opens doors for Birla Tyres to expand its marketing to a larger demographic. 

As the official tyre partner to the Asia World Cup, Birla Tyre is globalizing its Pan-India expansion efforts to the global level. It’s a strategic approach to amplify the manufacturer’s brand presence across different countries in the Asian continent. 

Sports Sponsorship, a Catalyst for Expansion into the Global Market

Sport sponsorship brings Birla Tyre into the same league as many other global manufacturers competing in the international market. Birla Tyres is already paving the pathway for innovative consumerism through intuitive and experiential marketing. The partnership with DP Asia Cup is a catalyst for their aggressive strategy to tap into the global market. 

Birla Tyres is a leading Indian tyre manufacturing company catering to the construction, commercial, and agricultural segments of tyres. The brand is building a resilient image in its segment and is ready to showcase its expertise and decade-long legacy through high-quality, high-performing, and reliable products.