Digital Marketing

3 Technologies That Are Supercharging Digital Marketing



For digital marketers, there have never been as many tech-based tools available to augment their work. With access to the right toolkit, digital marketers today are able to tap into the kind of insights and understanding that their predecessors could only have dreamed of. These are just three of the tools that have bought us to this point.

Using the right set of tools can help digital marketers get the best performances from their activities. In most instances, strategies, which are made by marketers, cannot be followed up or proper data calculated. In such instances, success or failure is understood only when a campaign is completed. This does not offer a lot of time for course correction if something is going wrong mid-way.

Digital tools and web development software are essential is you want to streamline operations and improve efficiency. When run with the right digital strategies, you can improve productivity and performance.

In the following section, we look at three of the best tools, every digital marketer should use in 2020 and beyond. However, before we begin, let us look at some of the main advantages of using digital tools.

Advantages of using Digital Tools for Marketers:

In this section, we look at some of the key advantages that marketers can get by using digital tools.

  1. Using tools can help save duplication of work and improve efficiency.
  2. It can lead to reduced costs and additional expenditures.
  3. Tools can help in maximizing profits and improving productivity in the organization.
  4. Software and tools can help save time on a massive level leading to greater competence.
  5. An increase in sales and revenue figures can be experienced if you are using tools.

Most agencies and marketers who run successful campaigns on digital swear by the use of tools. At the end of the day, all of us are looking to cut down on costs and improve profit margins. Using the right tools and software can help us in this regard.

Social Media Management Tools:

Social media platforms are a key marketing channel for any business operating in 2020. But managing social media effectively is a more specialized skill than many people realize. This is why so many businesses have taken to hiring their own social media managers in recent years.

However, there are also many businesses that benefit from a more automated approach. For example, if you are using social media primarily to promote content that you release on other platforms, it makes sense to use social media bots to do your uploading.

For digital marketers, social media management tools enable them to ensure they are sharing their content appropriately, on the right platform, and at the right time. Social media is a key pillar of digital amplification. If a brand is not using the right tools and software to boost their social media efforts, they are missing on a lot of performance.

Using the right social media tools can help save time, improve engagement, build relationships, and present the right branding for a business.

Data Analytics:

There are few technologies that have been as transformative for businesses as data analytics. Data analysis has now been applied to just about every aspect of business and has enabled unprecedented levels of automation and much deeper insights into user behavior.

When data is used to its full potential, it gives digital marketers a very powerful tool for augmenting their work. Of course, in order to take advantage of data, you need access to the data itself, as well as people who know how to process it.

This means that you need to be familiar with the various steps of Data Analytics-

  1. Data Collection or Gathering
  2. Data Storage
  3. Data Governance
  4. Data Privacy and Security
  5. Data Analysis and Processing
  6. Decision Making

For businesses that don’t have the necessary resources to harness data analytics within their own organization, there is always the option of outsourcing your digital marketing to a business like Zesty Marketing that provides data-driven SEO and PPC marketing services.

Until you know what you are doing with the data available to you, it might make more sense to hire a third party to manage the data side of things for you. It is also important that data fit into your overall scheme and objectives. You need to understand that data is a roadmap to help you make the right decisions. It is not an end in itself. It is rather a means to an end.

Free SEO Tools:

SEO is an important consideration for any website or business that wants to maintain its online visibility. Search engines drive a significant volume of online traffic today; most of us will search for a product or service online at some point each month.

Mobile search has been a complete game-changer, and people can now search for what they need while they are near to a physical retail outlet.

As a result, the first page, and particularly the top 2 – 3 results, of search engine results are considered prime real estate. Businesses that invest in SEO for the right search terms will reap the rewards in increased traffic and conversion opportunities.

Free SEO tools from Google and others are enabling businesses to enhance their SEO without having to invest a huge amount financially. Realistically, most businesses are going to have to spend some money if they want to compete for the most popular and valuable search terms.

However, free tools enable smaller websites and businesses to benefit from implementing advanced SEO techniques, which are free. SEO is not dead. In fact, it continues to be one of the strongest digital marketing strategies being pursued in 2020. With greater reliance on the right content, the best tools, and performance, SEO is evolving at a rapid pace in 2020.


With these technologies on their side, marketers for both small businesses and large corporations can accomplish more. All of these technologies are available free, although there are premium alternatives. If you are a business or a digital marketer, looking to get the maximum traction in terms of performance, you can start your digital journey by using the above-mentioned three tools.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at

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