TikTok Ads Manager 101

TikTok Ads Manager 101: How To Get Started With TikTok Advertising?



Ever since its release, TikTok has grown to be a global sensation, almost dominating the social media landscape. With its emphasis on short-form content that soon got copied by all its competitors (like Facebook and Instagram), it changed content marketing forever. Now, you can do so better with the use of the TikTok Ads Manager!

Since advertisers have access to many different types of advertisements, it’s important to manage them using this tool. Moreover, it allows you to create ads, along with posting them on time.

Therefore, if you plan on using TikTok for advertising, then you must learn how to use this tool. If that’s your goal, then keep on reading!

What Is The TikTok Ads Manager?

What Is The TikTok Ads Manager
Caption: The main TikTok Ads Manager dashboard

The TikTok Ads Manager is a tool built inside TikTok that allows you to manage your TikTok Ads. This is where TikTok advertisers create and post ads, along with analytically monitoring its performance as well.

Therefore, most marketers on TikTok simply follow the best marketing strategies on TikTok. In addition, they also incorporate various viral TikTok content ideas to get more TikTok followers as well!

Types Of TikTok Ads

You can get access to different types of ads using the TikTok Ad Manager. Here is a brief description of all of them:

Video Ads

Video Ads
Caption: TikTok Video Ads dp drive sales, ya know?

TikTok Video Ads are the normal ads that you see in TikTok between posts in your feed. Therefore, these ads mostly look like normal TikTok videos. However, they have a button on them that you can click to go to the landing page of the advertiser.

Spark Ads

Spark Ads
Caption: Spark Ads drive a lot of influencer engagement

Spark Ads on TikTok are similar to the video ad that you see. However – there is one twist to it – it can be collaborated with. Therefore, influencers can collaborate with these ads and post them from their accounts to enhance their reach.

In addition, the collaborated versions may continue to appear in your fed avene if the advertiser has stopped paying for the ad. This is one of the best organic ways to increase the reach of an ad. TikTok proved this after publishing reports indicating that these ads have a 142% higher engagement rate compared to video ads!

Image Ads

Image Ads
Caption: Simple and easy

Image Ads are the same as video ads appearing on your TikTok feed. The only difference is that these ads have pictures instead of videos. However, you will see these ads on your food if you have TikTok’s premium Global App Bundle.

Playable Ads

Playable Ads
Caption: The most fun ads you may come across!

Playable ads on TikTok have been a game changer since these are, by far, some of the most engaging ads. Instead of having a video or an image – they have a pliable minigame instead! However, these ads are only available in a select few countries.

Shopping Ads

Caption: TikTok Shopping Ads makes it easier for you to shop

Starting in Spring 2023, TikTok has begun phasing out two types of ads – Collection Ads and Dynamic Showcase Ads. TikTok has done so because they are merging these two types of ads under Shopping Ads.

Currently, you can use three types of Shopping Ads using the TikTok Ads Manager. They are:

  • Video Shopping Ads: These are shoppable Video Ads that appear in your “For You” feed. Clicking on the buy button of these ads lets you directly go to the online store to purchase the products.
  • Catalog Listing Ads: These ads are like normal shopping ads, except they showcase product catalogs.
  • Live Shopping Ads: Many times, you will see that the brands you follow are posting live videos on TikTok. These video ads are live videos with a clickable buying link of the advertised product on them.
Carousel Ads
Caption: Metallica’s TikTok Carousel Ad did sell a lot of tickets

Carousel Ads are the same as TikTok image ads. However, these ads appear on your BuzzFeed news feed and have a series of 10 images placed sequentially.

Pangle Ads

Pangle is a mobile advertising platform that has tied up with TikTok. Using the TikTok Ads Manager, you can post your TikTok ads on other platforms as well! However, you can advertise only on platforms that are a part of the TikTok Audience Network. In addition, this feature is only available in a select few countries. 

How To Setup Ads Using The TikTok Ad Manager?

Learning how to post ads using TikTok Ads Managers should be your primary objective. Therefore, here are the steps you must follow to post ads using the TikTok Ads Manager if you have a TikTok Business account.

1. Login To Your TikTok Account

Your first step, unquestionably, should be to log into your TikTok account. After you do so, you must visit the official website of the TikTok Ads Manager.

2. Install Your TikTok Pixel Code

Install Your TikTok Pixel Code
Caption: Your personal TikTok Ads Manager tracking code

After logging into your TikTok account, you must now generate your TikTok Pixel code using the TikTok Pixel tool. With this code, you can track key metrics of your website’s landing page, like Facebook Analytics.

All you need to do is generate your TikTok Pixel code by clicking on the “Web Event” option on TikTok Ads Manager. However, a word of advice – review your website cookie settings before you do so. 

After you get your TikTok Pixel Code, copy and paste it into the header section of your website.

3. Create A New TikTok Ads Campaign

Create A New TikTok Ads Campaign
Caption: Defining your TikTok Ads Campaign is crucial

Every advertiser using the TikTok Creative Center and the TikTok Creator Library must start a TikTok Ads Campaign.

To do so, you must:

  1. First, click on the “Campaign” tab in your TikTok Ads Manager.
  2. Then, click on the “Create” option.
  3. Now, you must name and customize the objectives of your TikTok Ads Campaign.
  4. Next, you need to allocate a specific budget for your TikTok Ads. Therefore, you must either set a Daily Budget or a Lifetime Budget.

4. Create A New TikTok Ads Group

Create A New TikTok Ads Group
Caption: Ad Grouping helps you define your ad

Now, you must select your TikTok Ads Group. Here, you must define various aspects of your ad campaign, like:

  • Ads Campaign Goal: Define whether your ads lead to an “App Install” (if you are promoting your app) or your “Website” (if you are promoting your eCommerce goal).
  • Ad Placement: Here, you must choose where your ads will appear. If you are unsure, you can select “Automatic Placement” and let the TikTok Ads Manager do it for you!
  • Creative Type: Here, you can turn on “Automated Creative Optimization” to allow TikTok to create variations of your ads. By default, this is turned off.
  • Define Target Audience: In the final option, you must choose the location and demographics of your audience, like their gender and age. You may also add your preferred language and interests as well.
  • Delivery Type: There are two options you can choose here. “Standard Delivery” means letting your ad appear during high-traffic times on TikTok. On the other hand, “Accelerated Delivery” refers to getting your ads as many impressions (views) as possible in a short span of time (requires a higher budget).

5. Start Creating Your TikTok Ad

Finally, you may upload the TikTok ad you have created. You may upload both videos and images. Plus, you may select various Ad customization options here.

However, the main things you must focus on here while you preview your ad before posting it are:

  • Media: Pay careful attention to the video, image, and background music that will be a part of this ad. Video and images should follow the TikTok Guidelines regarding their sizes and resolutions.
  • Thumbnail: You can add your own TikTok thumbnail to the ad if you have created one. If you don’t, TikTok will randomly use a frame from your ad to create one for you.
  • Texts: You must enter a short description of the ad that will be displayed below it. Treat it like a Call to Action (CTA).
  • Links: If you are promoting a product or service, you may include links to the website in your text description.
Caption: You can track ad performance using the TikTok Ad Manager!

Finally, generate tracking links to your TikTok ads. Once you do, you can then paste your tracking link on your TikTok Analytics page to measure and monitor its performance!


Now that you know how to use the TikTok Ads Manager to create and post TikTok ads – what are you waiting for? TikTok has acquired a huge user base, making it an attractive place for businesses to advertise. Therefore, start creating attractive ads for your business and post them on YikTok ASAP!

If you need any assistance regarding the use of the TikTok Ads Manager, voice your questions in the comments below!

More Resources:

Tags ads tiktok com advertising on tiktok tiktok ads cost tiktok business manager tiktok top ads
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Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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