WeChat Channels: How To Use Them For Marketing? [2024 Guide]

Social media has become the biggest digital marketing platform in 2024. Almost every brand and business must have social media pages to market themselves to their target customer base. Moreover, instant messaging apps like WhatsApp and WeChat lacked extensive marketing features. However, everything changed with the introduction of  WhatsApp Channel and WeChat Channels.

While the former came out last year, WeChat channels emerged during the 2020 Covid-19 pandemic in China. Built specifically for businesses who want to strike a presence on WeChat, it has several useful tools for digital marketing.

Therefore, if you wish to learn how to use WeChat Channels for digital marketing in 2024, read this post! Here, you will learn how to create WeChat Channels and how to post there. Additionally, you will learn how to optimize your posts for maximum success!

WeChat Channels: What Are They?

You will find the WeChat Channels section when you open your WeChat app on your smartphone. If you open this tab, several WeChat Channels post content relevant to your interests! 

At first glance, WeChat channels look like your typical Instagram feed but with a slightly different look (user interface). It has a white background (by default) where channels post images and videos (like Instagram). 

Since its UI is like Instagram, you will see short textual descriptions of the posts beneath each image or video. In addition, you will also see the “heart” icon for liking posts and the comment section beneath each post. Moreover, you will also see how many of your WeChat friends/contacts like the post – like TikTok! 

Therefore, you can say that it’s a basic version of Instagram inside the WeChat app. Moreover, once you open your WeChat Channels, you can see three tabs to slide across, which are: 

• Following: This tab shows all new posts posted by the WeChat Channels you follow. 
• Friends: This tab shows all posts that your WeChat friends like. 
• Trendy: This tab shows all the posts that are currently trending. 

In addition, you can filter all WeChat Channel posts from the navigation bar at the top of the screen. Therefore, you can search for posts by searching for specific WeChat Channels or using #hashtags. Additionally, you can also apply search filters like Post Date or Location! 

Over time, like Telegram Marketing and TikTok Influencer Marketing, using WeChat Channels for marketing has become popular, especially in China. Therefore, if your business wants a sustainable and booming digital presence in China, you must learn how to use WeChat Channels for WeChat Marketing in 2024! 

How To Create WeChat Channels?

Are you ready to expand your brand’s digital presence in China using WeChat Channels?  

If yes, you must first learn how to create WeChat channels for your brand or business. Moreover, remember that your WeChat Channel account will differ from your WeChat account. Furthermore, you must link them together to use them. 

1. Therefore, follow these steps to do so: 

2. First, open your WeChat account. 

3. Next, open the Discover tab. 

4. Here, find the Channels tab and click on it. 

5. Now, you will find a Camera icon on the top right corner of the screen (beside your profile icon). Click on it. 

6. Once you click on the option above, the “+ New Channel” option will pop up. Therefore, click on it. 

Now, the WeChat Channel creation page will open. You must enter your Channel Name (your brand/business name), a short but descriptive Bio, your Gender, and your Location. In addition, upload your brand logo or image. 

After filling in these options, click Create to finish creating your new WeChat Channel! 

How To Verify WeChat Channels?

Like verifying your social media channels (having a blue tick appear beside your profile name), you can verify WeChat Channels. Verifying your WeChat Channel makes it seem more genuine and helps you get more impressions! 

However, there are two types of WeChat verification. They are: 

• Personal Verification: This verification form is best for WeChat Influencers, where you create a channel in your name. 
• Corporate Verification: This verification refers to verifying businesses and brands that have created their official WeChat Channels. 

Therefore, if you wish to verify your WeChat Channel, follow these steps: 

1. First, open your WeChat Channel dashboard. 

2. Next, open Options by clicking on the icon with three vertical dots on the top right corner of the screen. 

3. Now, click on Verify. 

4. Next, select Corporation Verification. 

5. After you select the option above, you will see a new QR code on the screen. Therefore, scan it with your smartphone and enter the web page that automatically opens in your browser. 

6. Finally, read the WeChat Channel Terms and Conditions before clicking the Verification button below. 

Congratulations! You have officially verified your WeChat Channel! Within 24 hours, you will start seeing the “blue tick” next to your channel name! 

How To Post In WeChat Channels?

Once you finish creating your WeChat Channel, you can check your profile and open your WeChat Channel dashboard by clicking on the Profile icon at the top right corner of the screen. 

Learning how to open your WeChat Channel dashboard is essential because you can check your posts, create new posts, and verify your WeChat Channels from your dashboard! 

However, learning how to post on WeChat Channels is a must to grow your brand’s digital presence. Therefore, follow the steps below: 

1. First, open WeChat. 

2. Next, go to WeChat Channels. 

3. Now, click on the Camera icon at the top-right corner of the screen. 

4. After you open the Camera option, click on the Gallery option in the screen’s bottom left corner. 

5. Now, select the image or video you wish to upload. In addition, you can also apply WeChat filters to make them look better! 

6. Next, you can add more info like a brief description and hashtags, mention other WeChat channels, add a location, and more! 

7. After you finish finalizing the post, click on Post! 

That’s it! That’s all you need to do to create posts through WeChat Channels! However, you might have automatically figured out this process if you had known about Instagram influencer marketing! 

Tips To Optimize Your Content On WeChat Channels!

Now that you have learned how to post on WeChat Channels, do you believe you will instantly get thousands of views, likes, and followers? 

No, you won’t get them at all. Unless you optimize your posts on WeChat Channels to make them appear quickly on everyone’s feeds. 

Like SEO-optimizing web pages to make them rank higher on Google SERPs (Search Engine Results Pages), posts in WeChat Channels must also follow several optimization guidelines. 

Therefore, here are some of the best WeChat Channels post optimization tips you must implement in 2024: 

1. Video And Picture Lengths, Numbers, And Sizes

All images and photos you post on your WeChat Channel must be of a specific size and length. For example, you can post up to nine images on a single WeChat channel post. In addition, you can post only one video on your post, with a maximum time limit of 59 minutes and a maximum size of 2GB. 

However, to get better results in your WeChat channels, it’s best to produce short-form content – like TikTok. Therefore, keep your videos between a minute to three minutes in length. Moreover, ensure that your images and videos are high quality, with attractive fonts! 

2. Descriptions, Hashtags, And Mentions

Like Instagram posts, you can briefly describe your WeChat channel posts. However, try to keep it short. Therefore, don’t extend the description beyond 100 words. Keep it around 50 words for the best results! 

In addition, at the start or end of your post, add a few hashtags. Depending on your post’s topic, add relevant hashtags to appeal to WeChat’s algorithm. However, don’t add too many hashtags. Therefore, add no more than five or six highly relevant hashtags. 

Additionally, if you collaborate with WeChat influencers in your post, ensure that you are mentioning them in your post. Therefore, like Instagram, use @ followed by the channel name you wish to say. 

3. Links

If you have a YouTube channel or an ecommerce website, then it’s a good idea to paste their links in your posts and on your channel profile page. 

Therefore, add links to your other socials and websites on your WeChat channel’s description. Moreover, you can add them to your post, especially if you want people to see your other content! 

4. Location

Adding your location will help your WeChat Channel post reach the feeds of people living there. 

For example, if you are a WeChat tour and travel influencer, you must add the locations of places you visit. 

Moreover, if you want to release and market a new product, adding the location of where it will be available will significantly optimize your posts! 

5. Scheduling Posts

Like other social media platforms, you can schedule your posts for them later. This is helpful for various WeChat Channels marketing strategies since you can create hype around your product and then make an official announcement post once it is released. 

Therefore, if your new product is launching tomorrow at noon, you can create the launch announcement post now, upload it to WeChat, and schedule its posting time at noon the next day! 

WeChat Channels – The Future Of Digital Marketing In China!

Now that you know what WeChat Channels are and why you must digitally market your business in China – what are you waiting for? Create your new WeChat Channel and start posting! 

Thanks for reading this post! If you have any questions, please comment below! 

Read Also:

• WeChat Scams: Most Common Scams to Look Out for in 2024

• WeChat Applet: How Does It Open Up a World of Possibilities?

• WeChat Advertising: What Is It, Working, Types, How to Use, and More