who has the most followers on instagram

Who Has The Most Followers On Instagram In 2023?



Who has the most followers on Instagram? – This is one of the most common questions that many people ask on the Internet and on various social media platforms. There are some most followed Instagram accounts which are heavily influential in changing the course of social media viewing. These Instagram accounts changed the way of entertainment, selling, brand promotions, and sponsorships. Once you have created your Instagram profile, you can follow the most influential Instagram accounts.

In this article, you will mainly learn about the Instagram accounts with the highest number of followers. Furthermore, you will also get to know the basic details of these Instagram accounts, as well as the people behind these Instagram accounts. This will help to get an idea of whom to follow on Instagram and how to stay updated regarding the most Influential accounts on Instagram. Hence, to know more details about this fact, read on through to the end of the article.

Most Followed Instagram Accounts – An Overview

Instagram is one of the most viewed social media platforms, with millions of regular users, and social media has a lot of influence on the internet, as well as outside. Furthermore, for celebrities, models, and sports icons, Instagram is a great place to connect with the audience. They do so by posting images, and videos, showing some glimpses of their private lives, brand promotion, Instagram marketing, sharing their opinions on various factors, and more.

Apart from that, Instagram also lets celebrities and sports icons reach a larger number of audiences throughout the world. The Instagram platform basically helped in creating a new kind of celebrity. These Instagram influencers, with a large number of followers, have changed the way people scroll through social media.

In addition to that, Instagram offers these top celebrities earning options through the platform. Many of these Instagram influencers earn millions with each of their posts, either through brand promotions or enabling ads through each of their posts. These also allow them to promote their own brands among their fans and followers.

Who Has The Most Followers On Instagram? – Top 10

Most Followed Instagram Accounts – An Overview

In this section, you will get to learn about the top ten Instagram profiles with the highest number of followers. You can follow these accounts to get to know what they are doing at the moment. You can also follow these accounts based on the genres that you like. Furthermore, you can also get updated on their recent brand promotions and activities.

The following are the top Instagram accounts with the highest number of followers (The follower counts are retrieved at the start of May 2023):

1. Instagram (@instagram) – 631 million+

 Instagram (@instagram) – 631 million+

The account with the “world highest followers in Instagram” is Instagram’s own account. This is the official handle of Instagram, where the social media platform shares a variety of different posts and promotes different creators that are attention-worthy.

With more than 631 million followers, this is the most-followed account on Instagram. Furthermore, with this account, Instagram also shares various updates on the social media platform itself. This account has more than 7000 posts. The account itself promotes many other Instagram accounts, which they feel followers must get a look at.

2. Cristiano Ronaldo (@cristiano) – 579 million+

Cristiano Ronaldo (@cristiano) – 579 million+
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Cristiano Ronaldo is one of the most famous and definitely one of the richest athletes on the planet. He is the most followed person on Instagram, with more than 579 million followers. He has a huge fan base because of his footballing influence and is considered one of the best footballers on the planet, the other being Lionel Messi.

Ronaldo earns millions for each of his posts. He also promotes various brands and products from time to time. Apart from that, Ronaldo also promotes his own brands on Instagram, especially the product lines from CR7. Furthermore, he also interacts with his fans on a few occasions and events through Instagram. He is the only person with more than half a billion followers.

3. Lionel Messi (@leomessi) – 458 million+

Lionel Messi (@leomessi) – 458 million+
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Be it football or outside football, the rivalry between Cristiano Ronaldo and Lionel Messi is written in gold letters. Although both footballers do not speak directly of their rivalry, their fans absolutely take the rivalry to the next level. If Cristiano Ronaldo has more than half a billion followers, Lionel Messi won’t be far behind.

Many consider Lionel Messi to be probably the world’s best football forwards ever. Currently, he has more than 458 million followers. With most of his posts, he promotes brands and shares various events in his life. One of his most liked posts on Instagram is him lying down with the world cup on his bed. He also posts many photos of his cars.

4. Selena Gomez (@Selenagomez) – 431 million+

Selena Gomez (@Selenagomez) – 431 million+
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Selena Gomez is the most-followed woman on Instagram. According to Brandwatch.com, “Her account is the usual pop star fare of selfies, herself at events, and pictures of her friends, but it also includes a few political posts around subjects like women’s rights.”

Selena Gomez is famous as a pop star and singer. Apart from that, she is also a model, actress, and businesswoman. She is quite popular among children and teenagers, as compared to adults.

Although she claims that she avoids social media, she climbed through the list quite fast. She posts a lot of photos and excellent content through her feed. She also openly talks about mental health and fitness from time to time.

5. Kylie Jenner (@kyliejenner) – 388 million+

Kylie Jenner (@kyliejenner) – 388 million+
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When it comes to “hot Instagram models,” she will probably be among the first ones. She is an extremely influential Instagram personality who posts lifestyle and modeling videos. She rose to fame as a model and starred in the “Keeping Up with the Kardashians” series. However, she is now mostly a socialite and businesswoman.

She has her own cosmetic company ‘Kylie Cosmetics.’ Apart from promoting her own brand, she also promotes other brands as well. Apart from that, she is also known to post about various events of her life on social media. She mainly focuses on her personal life and works through her Instagram account.

6. Dwayne ‘The Rock’ Johnson (@therock) – 377 million+

Dwayne ‘The Rock’ Johnson (@therock) – 377 million+
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He is one of the most popular actors and fitness enthusiasts on the planet. He is probably one of the most popular Hollywood stars. However, he also made his name quite early as a wrestler in WWF and WWE. He mainly posts motivational videos and workout regimes on his Instagram profile.

According to WWE, “He has been dubbed The Great One, The People’s Champion, and The Most Electrifying Man in All of Entertainment. Mere words fail to capture the essence of the most charismatic Superstar of all time.”

Known as ‘The Rock,’ Dwayne Johnson also promotes his movies and videos through his accounts. Apart from that, he is also quite frequent with brand promotions as well. If you want an endless supply of lifestyle motivation and workouts, just follow Dwayne Johnson, as his life is full of them. He also posts occasional posts related to tequila.

7. Ariana Grande (@arianagrande) – 369 million+

Ariana Grande (@arianagrande) – 369 million+
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As per the claims of People.com, “Ariana Grande is an American singer, songwriter, and actor. Grande first rose to fame for her role as Cat Valentine on the Nickelodeon show Victorious. She began her singing career with her 2013 debut album Yours Truly, which topped the US Billboard 200. Since then, she has become one of the world’s best-selling musical artists, is the most streamed female artist in history.”

She is one of the most famous singers who has fans throughout the globe. She became the most-followed musician on Instagram in 2019. After winning the Grammy, she also amasses more followers. In her account, you will mostly find teasers of her songs, various photos, and videos of her, plus many glimpses into her personal life as well.

8. Kim Kardashian (@kimkardashian) – 353 million+

Kim Kardashian (@kimkardashian) – 353 million+
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One of the most influential models and public figures in recent years. She is known for being one of the major characters in the “Keeping Up with the Kardashians” series. Apart from being a model, she is also a socialite, media personality, and businesswoman.

According to Brandwatch.com, “Her account is similar to those of her family members and features photoshoot content, pictures of her attending events, and little snapshots of her personal life, including old family photos.” She is the most famous among the Kardashians. Furthermore, with the new series, “The Kardashians,” people are excited to know more about Kim.

She has a high number of followers due to her popularity. She frequently posts photos about her daily life, attire, events, and more. Kim Kardashian also posted many photos of her baby. Many think that her Instagram profile has got more interesting after her separation from Kanye West.

9. Beyoncé (@beyonce) – 307 million+

Beyoncé (@beyonce) – 307 million+
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One of the most popular pop stars, Beyoncé, is popular with her attractive images, which still does not fail to woo her fans. Gaining popularity as a singer, songwriter, and dancer, Beyoncé is also famous for modeling with her amazing physique. Apart from that, her posts also consist of many of the promotions of her songs, albums, videos, and dances.

According to ColdWire.com, “Beyoncé has become so famous thanks to her long-running and high-quality musical career, having earned countless awards for her albums and performances. Even if you are not a dedicated fan of the artist, there is no denying that she is one of the most talented modern musicians alive.”

One of her most liked posts of her on Instagram was her pregnancy announcement. Apart from that, her Instagram profile mostly contains shots from her performances and modeling life. Additionally, once in a while, she also posts a few personal photos and videos as well.

10. Khloé Kardashian (@khloekardashian) – 305 million+

Khloé Kardashian (@khloekardashian) – 305 million+
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People just cannot get over the Kardashians, and hence there is yet another Kardashian from the famous family who has had enough success with her Instagram profile. Her posts also include images and videos of her modeling life, social activities, and businesses.

According to People.com, “Khloé Kardashian is a popular TV personality and entrepreneur. In 2007 she rose to fame on Keeping Up with the Kardashians, her family’s E! reality show that chronicled the daily lives of the Kardashian-Jenner clan. In 2016 she launched Good American, a popular denim and fashion line.”

A Few Interesting Details About Instagram

Instagram is probably the second most popular social media after Facebook and has millions of people using it on a daily basis. According to Brandwatch.com, “With around 2bn monthly active users, Instagram is a massive platform and hugely popular all over the world. With the rise of influencers, people can make a living there (or at least get some free stuff).”

The company Meta is the owner of Instagram, which is the same company behind Facebook and WhatsApp. Instagram lets you post your content either through images or videos. With more followers and success on Instagram, you will have the chance to monetize your account, as various other brands can run ads through your profile, which will allow you to earn money.

Apart from that, you can also post sponsored content on Instagram and promote some brand or product through it. Many Instagram influencers earn money through that, and many of them even post genuine reviews of products, after which they are approached by the brand itself. If you have good content ideas, you can successfully run an Instagram account and earn money. Apart from that, you can also take ideas from other successful Instagram accounts to make your own content.

Summing Up

You must have found your answer to “Who has the most followers on Instagram?” If you are new to Instagram and have just created your own profile, you can consider following the aforementioned Instagram profiles. By following these profiles, you will have a better idea of some of the major influencers on Instagram. You will also learn about what people want and what types of content are popular on Instagram. But one thing is clear, that is the most popular people on Instagram are either sports stars or celebrities. Why do you think these Instagram profiles are so popular? Share your thoughts with us in the comments section below.

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A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

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