eCommerce store

5 Awesome Benefits Of Having A Blog On Your Ecommerce Store



If you’re an online store owner, you’ve probably been told at least once that you need to start blogging. Many shop owners think having an eCommerce store and having a blog are entirely two different things. 

Ecommerce stores are the shop which is offering goods and services. But the blog is an educational medium.

But do you know why? An eCommerce store is a regular store that has multiple things in its basket. You can have blogs as advertisement mediums. You can have blogs to educate your audience about your products and services.

Why Does Your Business Need A Blog?

Blogging is a very good and suitable medium to convey your words to your audiences. But for many businesses blogging actually worth more than you can assume. 

For every business, blogging is productive. There are multiple eCommerce store templates for blogs. For blogging, you have to pick the similar one like that.

You can stand out from the rest of your eCommerce store competitors. And educate your audiences with in-depth knowledge about your products and services. 


This is the reason blogging is actually worth spending on, and you can hire a writer to maintain your blog and increase the sales of your e-commerce store.

How Can Blogging Drive More Traffic To Your Business?

Let’s take a more in-depth look at some of the ways blogging can help your online eCommerce store.

In case you’re still on the fence, here are five reasons a Shopify blog app like Bloggle could be great for your business.

1 – Establish Yourself As An Expert In Your Field

If you want customers to trust your store and feel confident about buying from you, you need to establish yourself as an expert in your field. A blog is a great way to do this. 

By sharing your knowledge and insight on topics related to your products, you can show your eCommerce store potential customer’s that you know what you’re talking about.

This will make them more likely to buy from you and come back for more in the future.

Expert In Your Field

2 – Keep Your Customers Up-To-Date On New Products And Sales

Your customers will always be interested in knowing about new products and sales. A Shopify blog app is a great way to keep them in the loop. 

You can use it to announce new eCommerce store products, share details about upcoming sales, or even offer exclusive discounts and coupons. Your customers will appreciate being kept in the loop, and it’ll help boost loyalty and repeat business.

New Products And Sales

3 – Offer Valuable Content That Potential Customers Might Not Find Elsewhere

For potential customers to read your blog, they need to be able to find it first. This is where SEO comes into play as the advertisement of the eCommerce store.

Optimizing your blog posts for relevant keywords can improve your chances of appearing in search results and getting found by people looking for what you have to offer. And if you can offer them valuable content, they can’t find anywhere else, that’s just icing on the cake.

Potential Customers

4 – Help Improve Your SEO Ranking And Bring In More Traffic

We already touched on this a bit, but it’s worth repeating: a well-optimized blog can help improve your SEO ranking and bring more traffic to your store. ‘

But not all traffic is created equal. Just because someone visits your store doesn’t mean they’re going to buy anything. 

But if they visit your blog and like what they see, there’s a good chance they’ll eventually make their way over to your eCommerce store and become a paying customer. 

So, starting a blog is worth considering if you’re looking for a way to boost traffic and improve your SEO ranking.

 SEO Ranking

5 – Generate Leads And Boost Conversions

A blog can also be a great way to generate leads and boost conversions for your store. How? By offering something of value (like an ebook or whitepaper) in exchange for an email address or other contact information. 

Once you have someone’s contact information, you can follow up with them via eCommerce store and email marketing or other means and attempt to convert them into paying customers. 

Even if they don’t make a purchase right away, having their contact information allows you to stay top of mind and continue marketing to them until they’re ready to buy.

Boost Conversions

Successful Blogging Tips For Your eCommerce Site

The first thing you have to remember is that every successful blogging tips come with some easy strategies. For example, the eCommerce store needs a platform where the store owners can share their product details but in a different way. 

Direct marketing is not applicable to blogging. Here are some of the blogging tips which you must follow to increase the sales amount for your eCommerce sites.

  • Don’t write the blogs like it sounds like you are directly trying to sell the products.
  • Give the CTA by the end of the article. By which you will know what is the present requirement of your customers.
  • Use your official eCommerce site website links, social media pages, and other necessary items in your blogs.
  • Do not overlook SEO for eCommerce stores.
  • Write the content with the proper tone and subjects.
  • Start with the small educational blogs. For example, if you are selling baby foods. You have to post blogs about the advantages of baby foods.
  • Run some contests to improve the engagement of the audience.
  • Always maintain a calendar for blog postings.

These easy tips are building up a strong authority for your eCommerce sites. And these are the tips that you can follow for successful blogging and reach out to the maximum number of audiences.

The Importance Of A Shopify Blog App: Wrap Up

As you can see, there are plenty of reasons why adding a blog to your eCommerce store could be a great idea. It’s worth considering if you’re looking for ways to improve traffic, boost conversions, or generate more leads. And best of all, installing a Shopify blog app makes the entire process of starting a blog easy. We hope these tips have given you ideas for making the most of your eCommerce store. Thanks for reading.


Tags ecommerce store examples eCommerce website
author image

Sumona is a persona, having a colossal interest in writing blogs and other jones of calligraphies. In terms of her professional commitments, she carries out sharing sentient blogs by maintaining top-to-toe SEO aspects. Follow my more contributions in SmartBusinessDaily and FollowtheFashion