It is a pretty cool question to ask, considering Instagram is a significant source of income in 2025. If you already have more than 10K followers on the platform, you can earn well on the side. And if you manage to hit the 25K mark, then you can potentially make Instagram your primary source of income.
So, today we are going to share a complete breakdown of how much you can earn for each post on Instagram based on the number of followers you have. Stay tuned!
Based on the number of followers, here’s a comprehensive breakdown of how much Instagram pays influencers, brands, and digital creators:
If you are wondering how much does Instagram pay for 1k followers, then you will be sad to know that digital creators with less than 10K followers have a low earning potential. This is because creators with less than 10K followers are still in the process of building their reputation and credibility on Instagram. Typically, they charge between $50 and $150 for every promotional post on Instagram.
Once a creator reaches 10,000 followers, their earning opportunities begin to expand. Therefore, brands typically pay between $150 and $500 for each post. This is particularly true for micro-influencers with followers between 10,000 and 50,000. Also, these creators can improve their earning potential by running referral marketing and affiliate campaigns.
Low- to mid-tier influencers with followers between 50,000 and 100,000 typically earn between $500 and $800 for every Instagram post. Moreover, partnerships with premium brands typically pay between $1,000 and $1,500 for every post, thanks to the medium-sized audience these creators have.
Top-tier macro influencers and digital creators with followers between 100,000 and 500,000 can potentially earn between $1,500 and $3,000 for every promotional post. In addition, several big and luxury brands tend to sponsor these Instagram profiles for a larger reach. Moreover, roles in ambassadorship tend to pay more, ranging from $ 5,000 to $10,000 monthly.
Digital creators and influencers with more than 500K followers on Instagram typically earn between $3000 and $5000 for every post. At the same time, the same creators can charge $10,000 or even more for big brands. Additionally, some influencers have also become entrepreneurs and are currently running their brands alongside their endorsements.
Celebrity creators and influencers with followers over a million charge even higher, earning $10,000 for every Instagram post. These profiles offer excellent and, more importantly, unmatched visibility to sponsors. So, these creators and influencers also work on large campaigns and earn between $50,000 and $100,00 for every post.
So, here’s a table detailing how much an Instagram influencer can earn for each post and their average monthly earning based on their followers in India:
| Followers | Type Of Influencer | Estimated Earnings For Each Post | Average Monthly Income |
|---|---|---|---|
| 1 Million+ | Celebrity Influencer | ₹2,00,000 – ₹10,00,000+ | ₹10,00,000+ |
| 500K – 1 Million | Mega Influencer | ₹80,000 – ₹2,00,000 | ₹5,00,000 – ₹10,00,000 |
| 100K – 500K | Macro Influencer | ₹25,000 – ₹80,000 | ₹2,00,000 – ₹5,00,000 |
| 50K – 100K | Mid-Tier Influencer | ₹10,000 – ₹25,000 | ₹1,00,000 – ₹2,00,000 |
| 10K – 50K | Micro-Influencer | ₹2,500 – ₹10,000 | ₹20,000 – ₹1,00,000 |
| 1K – 10K | Nano Influencer | ₹800 – ₹2,500 | ₹5,000 – ₹30,000 |
Instagram Subscription is relatively new on the block. This feature offers influencers and creators a steady source of income. How? With this feature, you can transform your engaged followers into subscribers who pay.
Let’s take a deeper look:
@explore.w.kate A.K.A Katherine is a solo female travel enthusiast who has over 750K followers. She offers a subscription of $4.99 monthly. What do subscribers get? Exclusive access to stories of her adventures around the globe before they make it to the whole world.
Food bloggers are also doing well with subscriptions. For instance, @foodielife A.K.A Jonathan lets subscribers enjoy direct channels of communication with him. So, he charges $7.99 monthly for subscriptions, sharing live cooking tutorials and stories that he doesn’t post anywhere else.
@outfitfinds A.K.A Marielle earns more than $15K every month from her 1500+ loyal subscribers. From styling tips and first looks featuring trending clothes to exclusive try-ons, Marielle makes her subscribers feel like they are part of an excellent community.
@makeupbylaureng_ A.K.A. Lauren is a beauty guru who has tested countless beauty products and offers makeup tutorials for a subscription fee of $9.99. Her step-by-step live tutorials help subscribers ask in-depth questions, which contributes to the growth of Lauren’s brand.
@fitnesswithjim, also known as Jimmy, is a fitness trainer with over 1.5 million followers. He shares meal plans, workout videos, and accountability check-ins exclusively for his subscribers. He has built a community that supports camaraderie and motivates individuals to become their healthiest selves.
Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.
