With 3.5 billion active users worldwide, it’s no surprise that social media has become one of the best advertising platforms. Marketers prioritize it as 73% of them believe that social media marketing is effective for businesses. Likewise, statistics also tell us that 54% of social browsers use social media to research products.
However, advertising on social media isn’t as easy as it may seem. A survey found out that the average internet user gets bombarded with 1,700 banner ads a month. Sadly, only half of it gets seen. How do you get a response to your ads when bringing them to consumers?
The answer is graphic design. In this article, we will review one of the most popular graphic design services—Penji. Let’s get to know what it is and how it can help businesses and social media personalities.
What is Penji?
An on-demand graphic design service, Penji offers unlimited designs for a fixed monthly rate. If assembling or managing a design team is too much for you, this is the best alternative. It is a reliable source of graphic design that takes the burden of the design off your hands.
Hiring a graphic designer, whether freelance or in-house, can pose several problems. Finding candidates can be difficult. Vetting them, even more so. With Penji, all you need to do is send a request and get your design in under 48 hours.
In addition, getting your designs from online templates or those $5 services means sacrificing quality. Using stock graphics can result in having the same designs as everyone else. Working with Penji assures you of unique designs without the worries of infringing on copyrights.
How Does It Work?
When you sign up for any of Penji’s plans, you can request as many designs as you can in a month. There are no other charges aside from the monthly subscription fee that you’ll pay. You’ll be given access to their dashboard, wherein you’ll send your request and communicate with the designers.
You’ll be asked to name your project and write a description of it. You can attach documents or files that can help you describe what you have in mind. After their turnaround time of 24 to 48 hours, you’ll get your first draft.
After reviewing your project, you can send it back for revisions, which is also offered as unlimited. Once happy with the design, you can download it directly from the dashboard. You can then move on to your next project.
What Can Penji Do?
Penji has a team of professional graphic designers that can create almost every type of design category. Here is a shortlist of their services:
- Social media graphics
- Web and app designs
- Print ads
- Magazine/book covers and layout
- T-shirt designs
- Flyers, banners
- Business cards
The list goes on, and if what you need isn’t on it, Penji can customize it for you. Their designers specialize in various genres, and the system will assign your project to the best one for the job. If, on the off chance that the designer isn’t a good fit, you can request a different one at no extra cost.
What does Penji Cost?
Penji is available in three plans. They are as follows:
This plan is at $399 per month and is suitable for small businesses, bloggers, and startups. This includes unlimited graphic design and revisions. A dedicated designer is assigned to you and lets two of your team use the service.
At $499 a month, this is the plan that’s ideal for medium-sized businesses and marketers. It includes all that’s in the Pro plan. Also among the inclusions are web and app designs, custom illustrations, and infographics. Five people on your team can use the service.
The Agency plan is preferable for agencies and bigger businesses. It offers double the output of the Team plan and two designers assigned to you. You can add up to ten users and have access to prioritized support. This plan will cost you $899 a month.
Who is Penji For?
Penji’s unlimited design and revisions are excellent for the following:
Social Media Influencers
If you’re a social media influencer and need to post graphics regularly, Penji is right for you. You won’t have to rely on stock photos or crude memes to make more impact.
Bloggers and content writers who need a graphic design to add meaning to their articles can benefit from the service. Images can help content become more engaging and pleasing.
If you’re a marketer, a graphic design service such as Penji can save you time and money. You can leave all the design to Penji and focus on creating marketing strategies.
Introducing a startup to the public can be tricky. For people to know your brand, you need graphic design. But it can be expensive, so a flat-rate service is perfect for startups that have limited finances.
Instead of creating graphic designs that can take time, agencies delegate the minor design works to Penji. They can have more time and energy to spend on strategizing rather than perfecting that landing page design.
The Penji Pros
Penji offers many possibilities when you are advertising on social media, as we’ve learned from above. It can also help with spreading brand awareness and getting the attention of new followers and customers. And as Penji offers a 15-day, money-back guarantee, you can be assured that they mean business.
The Penji Cons
The only con that Penji has is the communication between their clients and the designers. They only use the dashboard to communicate and offer no options for a phone chat. If you’re used to chatting or calling via the phone, this can be somewhat frustrating. But definitely not a deal-breaker as the service is topnotch.
Humans are visual creatures. Your content is sure to need a graphic designer to make it stand out from the rest. And since great design is hard to come by, Penji is a welcome treat for social media people.