Sharenting On Social Media And Protecting Your Child’s Privacy

Social media has changed parenting, creating a world that is more connected and open than ever before.

As parents share their children’s lives online—a practice known as sharenting—discussions about privacy, motivation, and the effect on children are intensifying. But what are the broader implications of every digital post featuring a child? We have discussed them here: 

When Sharing Turns Risky

Privacy has become a pressing issue as parents share their children’s lives online through photos and stories.

Many children establish an online presence even before birth, starting with ultrasound images shared by excited parents. This trend contributes to a phenomenon where children can become influencers or be prominently featured in their parents’ content.

Parents, especially influencers, often face criticism for risking their children’s privacy. Beyond photos, even sensitive details like an authenticated birth certificate or medical record have occasionally been shared unintentionally on the internet. Exposing legal documents can compromise a child’s future security. 

The drive to share experiences and connect with others often conflicts with the need to protect sensitive information that, if publicly accessible, could open doors to identity theft.

Research indicates that several factors motivate parents to share their children’s content online, such as social media usage, the size of their online following, and a permissive parenting style. 

Those confident in their parenting or experiencing fear of missing out (FOMO) are more likely to engage in sharenting. For many, keeping family and friends updated is a key motivator.

Surveys show that most parents share online to maintain connections with loved ones, yet security concerns regularly deter others from posting their children’s information on social media.

The Double-Edged Sword Of Sharing

Sharenting presents numerous risks beyond privacy concerns. Identity fraud is a significant issue, with estimates suggesting millions of cases could arise annually from personal data shared innocently by parents.

Additionally, there’s the unsettling possibility of photos appearing on inappropriate websites, attracting unwanted attention and negative comments.

The early exposure of children online can shape their attitudes toward managing their own digital presence. Studies show that children whose images are frequently posted often develop an interest in controlling their online identities sooner, influenced by their parents’ practices. As they enter adolescence, their feelings about being featured online can shift significantly. 

Many begin to feel embarrassed or anxious about how their peers perceive certain posts, often critiquing parental behavior that seems more focused on curating an image than sharing genuine moments. The need for seeking consent grows as respecting children’s comfort levels with online posting becomes central to responsible sharenting.

Brands, Budgets, And Young Identities

Some parents have turned their sharenting into profitable careers as influencers, with children, dubbed “kidfluencers,” becoming integral to their online brands. While this can offer financial opportunities, it also raises ethical concerns around consent and potential exploitation. 

Children who are prominently featured online may feel like extensions of their parents’ brands rather than individuals. This is a direct result of trying to meet expectations that align more with business than personal growth. The dynamic between parent influencers and their children adds unique layers to family interactions. 

When children are central to a parent’s online presence, they may experience pressures to fit a curated image or play a role that appeals to audiences. As more families balance digital exposure with childhood innocence, a reflective approach can help mitigate potential risks while nurturing genuine family bonds.

What specific measures can parents take to protect their children’s privacy while engaging in sharenting?

If you are a responsible parent who still wants to engage in some sharenting, then you must take some steps to protect your child’s (or children’s) privacy.

Here are some specific measures you can take: 

• Limit Personal Information: Avoid sharing details like full names, birthdates, addresses, or school names. This reduces the risk of identity theft and unwanted attention.

• Use Privacy Settings: Make sure your social media accounts are set to private. Only share posts with trusted friends and family.

• Think Before You Post: Consider the long-term impact of the content. Ask yourself if your child would be comfortable with the post in the future.

• Avoid Geotagging: Turn off location services when posting photos to prevent revealing your child’s whereabouts.

• Seek Consent: As children get older, ask for their permission before sharing their photos or stories. This teaches them about digital consent and respect for privacy.

• Be Selective: Share only positive and non-embarrassing moments. Avoid posts that could be used to bully or embarrass your child later.

• Educate Yourself: Stay informed about the latest privacy settings and updates on the platforms you use. This helps you better manage your child’s digital footprint.

• Use Secure Platforms: Opt for platforms known for strong privacy policies and data protection measures.

• Monitor Comments: Regularly check the comments on your posts to ensure there are no inappropriate or harmful interactions.

• Lead by Example: Demonstrate good digital habits and privacy practices. Your behavior sets a precedent for your child’s future online conduct.

By taking these steps, parents can help ensure their children’s privacy is protected while still sharing cherished moments with loved ones. If you have any more questions or need further advice, feel free to ask!

Is There Any Way To Address risks associated with sharenting?

Several legal and regulatory frameworks aim to address the risks associated with sharenting and protect children’s online identities.

Here are some key examples:

UN Convention on the Rights of the Child (UNCRC)

This international treaty emphasizes the protection of children’s privacy and their right to be shielded from exploitation. It encourages member states to implement laws that safeguard children’s personal data and privacy. 

Children’s Online Privacy Protection Act (COPPA)

In the United States, COPPA regulates the online collection of personal information from children under 13. It requires websites and online services to obtain parental consent before collecting, using, or disclosing personal information from children.

General Data Protection Regulation (GDPR)

In the European Union, the GDPR provides robust protections for personal data, including that of children. It mandates that data controllers implement measures to protect children’s data and obtain parental consent for processing personal data of children under 16 (or lower, depending on the member state).

California Consumer Privacy Act (CCPA)

This state law in California extends privacy rights and consumer protection to residents, including children. It gives parents the right to know what personal data is being collected about their children and to request its deletion.

These frameworks provide a foundation for protecting children’s online identities, but there are ongoing discussions about enhancing these regulations to better address the unique challenges posed by sharenting. 

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