9 Unique Instagram Post Ideas That Always Get Likes (New + Trendy)

You’re looking for Instagram post ideas that generate likes. Yes, if you have come here, it means you have already done your research on Pinterest and the top blogs in the industry. The issue is that everyone is writing about Instagram post ideas that have already been done multiple times. 

So, how can it guarantee you ‘likes’ all the time? Those ideas cannot! However, that doesn’t mean there aren’t enough post ideas available that can guarantee you likes and social media engagement. 

And that is precisely why we haven’t discussed too many ideas – we have listed 9 ideas that we know will definitely work. Our experience tells us that these are trendy, recent, and most importantly, practical.

So, without wasting time, let’s check out the best Instagram post ideas on the internet. 

Stay tuned!

9 NEW Instagram Post Ideas That Always Get Likes

It is not easy to manage a brand account on Instagram – it is a constant struggle that includes coming up with new Instagram post ideas, generating engagement, and posting at the right time. Needless to say, it is hard to beat the Instagram algorithm. 

While you don’t have to stop doing what works for your brand, it is also smart to seek inspiration and refresh your social media marketing strategy from time to time. 

As a result, we have detailed nine new Instagram post ideas that will always get you likes! 

In this context, please note that these ideas encompass various content formats, including in-feed, Live, Stories, and more. Additionally, it is possible that some ideas will require easy implementation, while others will necessitate considerable effort. 

So, without wasting time, let’s check these out!

1. Give Your Audience A Break With A Puzzle:

We are literally so busy living our lives that self-care might not always be a top priority. After all, there is no time for leisure – no time to stand and stare. 

In that case, instead of posting photos just for the sake of it, consider creating a puzzle or anything that will make your viewers pause – make your audience stop scrolling just for a bit to think. 

For example, Casper is a mattress company that primarily focuses on relaxation. As a result, it is vital for them to create content that reflects the brand’s values. With the help of cute animation and graphics, Casper posts puzzles on their stories and feed. And there’s no reward except pure self-satisfaction for everyone who answers correctly. This is an excellent way to create spaces for audience interaction. 

Moreover, Casper uses the same type of design daily for their audience to remember that they have seen it in the past. That way, your brain will already know what to expect, building up recognition and loyalty for the brand. 

2. Go On A Recurring Challenge:

You can do this monthly, weekly, or even daily. It really boils down to how often anyone wants to tackle a specific challenge. So, to execute a recurring challenge, you either need to hop on a trend for tackling any pre-existing challenge or just create a new one that is relevant for your brand. 

Summer is one such influencer who offers content on houseplants. In 2019, she did a ‘365 Days of Plants,’ where she posted a video daily featuring a houseplant from her collection. Moreover, she ensured that every video was in the same format and also uploaded it to her YouTube channel. 

So, as a brand, you can also consider following a challenge that will encourage your viewers to take part and tackle the challenge – remember the viral Ice Bucket Challenge? In addition, you can incorporate unique hashtags to boost engagement. 

The basic purpose behind doing the recurring challenge is to build expectation and anticipation with your target audience. Additionally, don’t forget that being creative on Instagram encourages shares, engagement, saves, and other vital metrics to boost your overall reach on the platform. 

3. Write The Caption Before Finding The Photo:

Try to notice how brands with distinctive voices tend to write captions that resonate deeply with their audience. The idea is simple – first, find your story and pen it down. Then find the photos that match the caption. 

You will see it is easier to create a roadmap for your Instagram content when you are aware of the mood or message you want to highlight. This typically works better than writing captions specifically for some given photos. 

For instance, Humans of New York is famous for their long captions that resonate deeply with their audience – the stories they pen down are poignant. Of course, we don’t know whether they write the captions first, but we are aware of one thing – they have a strong online voice. 

So, the trick is to find your brand’s voice – is it a 17-year-old Gen Z girl or a 30-year-old woman? Is your tone witty and sarcastic, or are you a fan of a more formal approach? Once you find your brand’s voice, it’ll be so much easier to pen down captivating captions. 

4. Use Stories To Run Flash Sales:

While it might seem like a fleeting opportunity to post something on your Story for 24 hours, you will be surprised to know how much you can benefit from this feature. Make the most of Instagram stories – run flash sales on your Story. 

If you are in the retail industry, you know how effective flash sales can be when executed properly. The best part? These are short and can easily drive customers to buy from the sale, thanks to basic FOMO. 

The fear of missing out drives most people to purchase from such flash sales. You can also consider offering rewards for orders above a certain threshold. 

Moreover, this type of post can be applied to limited products, giveaways, and quick discounts. If you can use this as a marketing tactic, you will be able to witness a boost in your Story analytics in terms of engagement. 

5. Go Live And Do Instructional Videos:

There are several ways to make live videos – and it entirely depends on you what is best for your business. You will notice that brands typically use the Live Video feature to broadcast events and conduct interviews. 

This is where you can spice things up and make instructional live videos. How about you doing interactive live videos that can help people answer questions, learn something, and engage with your viewers? 

Smitten Kitchen went live to show how to make Cacio e Pepe. On her feed, she only informed her followers when she would go live and what to expect. Since we see too many informative and how-to videos these days, doing so live was very interesting and engaging. 

So, if you plan to teach people something live, then it is best to have someone hold the camera and read questions. 

6. Add Stickers To Instagram Posts:

Please hear us out first: collages and stickers are not just applicable to Stories. So, adding a few fun stickers and different graphic overlays to your content makes it more visually appealing. It helps these photos to stand out. Moreover, this typically works better for brands that have a whimsical, fun, or colorful visual palette. 

Additionally, it’s essential to use these overlays and stickers correctly. You will see how these can boost your photos. 

In addition, you can also use certain apps that offer overlays and stickers, especially if you don’t feel like creating your stickers. Also, you don’t need any Illustrator skills to implement this type of post.

7. Add Product Teasers:

If you are launching a new product or service on social media, how do you do it? How will you announce the launch of a new product or service on Instagram? Instead of directly announcing the launch, you can always use IG Stories to drive audience interest. 

In fact, choosing to build anticipation via question stickers, teaser photos, videos, and more can help you boost audience interest and engagement. 

For instance, Pressed Juicery used photos of ingredients, teasing the launch of Turmeric Almond Signature Blends, the brand’s latest drink on the block. Since the brand’s teaser highlighted the timeline for the launch, it made a mark in the minds of viewers about the launch. 

That way, people might actually come back on launch day to check out your product. In addition, you can also collaborate with digital creators to further promote the product and discuss its features. Moreover, you can use question stickers or poll options for creating engagement. It is simple, really – do guessing games and give rewards to winners.

8. Use Stories For Interviews:

This is perhaps one of the most unique Instagram post ideas out there – ideal for anyone who is not fine with handing over their accounts to a practical stranger. In that context, you can use IG Stories to do Q/A interviews with people. 

Also, you can add an additional layer of interaction to such Q/A sessions by asking questions to followers and answering the same in a story. 

For instance, Domino Magazine used the IG Stories to feature designers. It blended content like pre-asked questionnaire Stories with casual videos where designers answered the right questions. 

The best part? The brand continued the format for each question and ended with a Story where they asked followers who they should interview next time. 

In addition, you can build anticipation by letting followers be aware of interview timings and other details. Also, you can try mixing things up with live broadcasting accompanied by a question sticker. 

9. Combine Photo Essays With Links In Bio:

In addition to excellent copywriting, we have also taken help from the publishing brands for this post idea. This is one of the most unique Instagram post ideas on this list and is ideal for anyone whose business is all about creating great content. 

If your business depends on good content – be it videos, words, or photos – then you have to invest on growing your Instagram presence. 

So, we came across this gallery post by The New York Times where they had featured quotes from one of their big blogs and then used the caption space for telling a story. Please note, the story was a summarized version of the actual blog – they had also added the link to the actual article on their bio. 

The best part? This kind of content is a great way to repurpose any existing content, specifically if you are running a website or blog. So, if you write blogs for your company often, then you can easily repurpose your existing content for social media.