Debamalya, 6 hours ago
Video Marketing On LinkedIn: Powerful And Underused
Are you looking to stay ahead of the competition and get your message in front of a bigger audience?
Video marketing is one of the most powerful tools at your disposal to increase brand visibility and drive new relationships — and LinkedIn can be a valuable asset. While video content may have reached its peak across other social media platforms, marketers are still missing out on tapping into this platform’s potential.
This blog post looks at how businesses can leverage video marketing on LinkedIn to make a measurable impact on their bottom line.
In today’s digital age, having a successful marketing plan is key to gaining attention online. LinkedIn provides an invaluable resource by offering reach and direct engagement opportunities with potential customers through numerous features, including video marketing.
Sharing multimedia content, like videos, on LinkedIn is one of the most impactful ways to reach out and engage users since video allows businesses to craft meaningful visual stories around their brand or product.
This content can be used to show unique aspects of the company, such as what sets them apart or behind-the-scenes content that elicits greater interest from viewers. Plus, videos allow companies to tap into more interactive communication styles, for example, by having a spokesperson comment on industry news and trends affecting their market.
Video marketing also allows for further evaluation of audience responses, including measuring video views and the greatest impression lengths, which can provide valuable insights into how well content resonates with viewers.
All in all, utilizing the power of video marketing on LinkedIn presents invaluable opportunities for organizations wanting to direct engagement with potential customers.
Here are a few tips to help you take advantage of video marketing on LinkedIn.
Thinking outside the box is key when it comes to sharing video marketing for your business on LinkedIn. But don’t stop there!
You also need a clear plan before you begin shooting. Your team should come together and plan out what content will be featured in the video, such as interviewing industry leaders, promoting blog content, sharing news about your business, or making a behind-the-scenes video of your company.
To streamline this process, create a content calendar and set goals specific to each video you’re hoping to produce. Although it may seem time-consuming to create a strategy upfront, planning ahead will make sure your videos are effective in reaching the right people and meeting their own objectives.
One key tip for people considering LinkedIn video marketing for their business is to keep LinkedIn ad specs in mind.
There are specific things you’ll need to pay attention to concerning LinkedIn ad size (like width, height, and file size), so make sure your videos meet these standards before uploading them.
LinkedIn also suggests different types of creative based on the goal of the ad; for example, if you’re looking strictly to build brand awareness, you may want to use in-feed video ads. But if you’re looking to drive conversions, carousels or lead gen forms have proven to be highly effective.
Optimizing your LinkedIn video content can significantly increase your business’s visibility and impact. After recording and uploading a video, take the extra step to include comprehensive titles, descriptions, hashtags, and keywords in order to best represent what you’re trying to communicate.
Your content should be tailored for the platform you’re using — so for LinkedIn, especially focus on industry keywords that match what professionals in your field use.
Take the time to adjust your title formatting so that it stands out both visually and when searched; keeping it short, sweet, and unique will get people interested in what you have to say.
Timing is key and will help you get the engagement you want. To ensure your videos are effective, it is important to review the data and understand when your target market is most likely active online.
Scheduling posts at different times of the day or at certain recurring occasions could boost engagement and improve the overall response from your viewers. Consider experimenting with posting your video on certain days of the week to measure how your audience responds to determine what strategies get the best results.
The bottom line is: success comes from an understanding of when people are most receptive. That way, the content can be viewed in a timely manner and get the measurable results you’re looking for.
Your work isn’t over once you’re done recording the video. Make sure you’ve taken the time to tailor your content to exactly what your LinkedIn audience is looking for if you want to see real results!
Leverage other social media outlets and even emails, if you have a mailing list, to help spread the word about your newly published videos. And to maximize reach, consider taking advantage of Linkedin’s InMail feature in their paid plans. This allows you direct contact with anyone via their platform, leading to 3x better results than relying solely on traditional email outreach methods.
If you want to get ahead of your competitors, start using video on LinkedIn. It’s an underused platform with great potential that can help you reach your target audience and achieve your business goals.
Besides the fact that most people prefer watching videos over reading text, videos are also a more effective way of getting your message across. They provide an emotional connection that engages viewers and creates a lasting impression.
What’s more, with LinkedIn’s algorithm favoring video content, you’re sure to reach a wider audience than you would with other types of content. Get started today!