which network has the longest life for a piece of content

Which Network Has The Longest Life For A Piece Of Content?

published on: 13.03.2021 last updated on: 12.05.2021

Which Network Has The Longest Life For A Piece Of Content?

  1. Facebook
  2. Linkedin
  3. Snapchat
  4. Pinterest

Correct Answer – Pinterest

If the question of which network has the longest life for a piece of content revolves around your mind the answer would surely be Pinterest. 

Yes, you heard it right, Pinterest has the longest content life span compared to any other social media platform. Pinterest pins last much longer than any other posts or shared content on any other social platform.

Social is has become a daily part of our lives and we cannot imagine our life without it. There are numerous numbers of social media platforms with different features. And people use these platforms for different purposes.

Social media is not just an entertaining network anymore, it’s much more than that. People stay in touch with their family, friends, and close ones using social platforms, communications have become much easier. 

Social media is a great platform for showcasing talents as well. Millions of people are able to create their personalized channels and sharing their content with the world. YouTube is one of the major names for sharing video content and these are further shared by other users through social platforms.

Social media is a great tool nowadays that drives positive business success. Starting from the lower or mid-level to the big giants in the market are utilizing this platform to grow better and bigger. 

Pinterest is one of the major names when talking about social media platforms. It is widely used by millions of people around the world and is considered to be one of the most active platforms today.

And as for the question which network has the longest life for a piece of content? Pinterest is the answer.

What Is Pinterest?

Pinterest is an American image-sharing social network. The site was first launched in March 2010 in a prototype format. The platform has almost 10,000 users just after 9 months of its release. 

Pinterest grew up famous very rapidly and the major growth of t took place between 2010 to 2011. Pinterest was listed in “50 Best Websites of 2011” by Time Magazine in the year 2011. Pinterest became the fastest website to reach a record of 10 million users in 2012 and in that year it won the Webby Awards as the best social media site.

How Does Pinterest Work?

How does Pinterest work

Now when you have a brief idea bout the history of Pinterest, now you might be eager to know “How Do I Use Pinterest?” Here you go.

Pinterest is a social sharing platform that allows its users to share visual content. The posts here are referred to as “pins”. 

Users can create their accounts and share their content like images, short videos, or Gifs or surf for images as per their interest. Pinterest is a great platform to bring traffic to your websites as well.

It is now widely used for business purposes too. Users can pin their content and link it back to any desired URL(website). It serves as a great social media strategy for businesses.

Brands are able to showcase their products with attractive info-graphics. It helps the brand in creating good brand recognition and engage with more people efficiently. 

Now, as you have had a brief idea about Pinterest and how it works, you might be thinking about how long does the shared content on Pinterest lasts? Have a look.

Which Network Has The Longest Life For A Piece Of Content?

Pinterest vs other apps

Pinterest has the longest life for a piece of content. Here is a head-to-head comparison of the famous social media platforms and their content life span.


It is one of the most widely-used platforms and who doesn’t know about its social media ghost mascot. But the bad news is, snaps in Snapchat only last for 10 seconds. And on an average, posts on Snapchat last about 24 hours.


It is another famous social network. The content shared on Instagram lasts longer than that of Facebook or Twitter. The average life span of Instagram content is about 48 hours and in this period the post gets almost 75% of its impressions.


Facebook has the shortest content life compared to others. The content you share on Facebook lasts only about 5 hours. And gets the 75% of the impression between the 2.5 hours mark.


In terms of content life longevity, Pinterest wins the battle. The pins on Pinterest can last for weeks, or even months. The half-life of a pin is nearly 3.5 months.

Conclusion – So, which network has the longest life for a piece of content? Pinterest is the answer. Hope this article helped you to find the answer.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.io.

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