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With the amount of fun and creativity, it imbibes Print on demand (POD) Business might seem like a happy business to be in. There are a lot of aspects that need to be thought through and planned and executed with as much precision as required by any other online eCommerce business.
One of the easiest and fastest ways to start an online business is to source print-on-demand products. “Print-on-demand” is a dropshipping business model that refers to the process of sourcing an eCommerce product and selling it. POD products are basically blank products that are created with the intention of having them customized and personalized as per customers’ requests and selling it to them.
There are so many options out there that you might be overwhelmed by the vast array of choices. This article is for this very reason, to help choose the right POD product for you. You might even be surprised to find some of these products on the list.
In order to choose what’s best for you, you need to have a complete picture of the type of business you are getting into. This will help you be fully equipped before making the final decision.
Read on…
Blank products, with no identification marks on them, are provided by the supplier to the merchants or customers who can then customize it by printing their own designs on it. The main aim is to make a unique product on what would otherwise be a blank product and create a custom, one-off print on demand item that might not be found in a store.
Here is a simple flowchart of a POD business workflow.
Setting up a POD business is relatively easy compared to other eCommerce marketplace businesses because of its low risk and low investment cost. This is sole because of the adaptation of drop shipping methods in which the merchant needs not have to take responsibility for purchasing stock, managing inventory, shipping products, and fulfilling orders. The supplier who provides the print-on-demand items handles these responsibilities, and hence the merchant has more time to focus on other areas of their business like creating designs, marketing strategies, and handling customer support.
You can create an online store by either
The second option is more viable, especially for entrepreneurs since it is cost and time-efficient. BigCommerce, Magento, Genstore, Shopify, WooCommerce, etc are some of the top eCommerce platform vendors who will help you customize it per your needs. You can integrate selected suppliers’ API (Ex: Printful, Gooten, Printify, Pixels, etc) into your platform that suits your business and gets going about conducting business right away.
Now that you are aware of what a Print On Demand business is, its workflow, and how to set the business, let’s move to the most important part- Selecting the product niche that suits your business plan. Products are the soul of this business. Hence you should be very careful in choosing the right product.
Below is the best-selling print on demand products that are categorized based on their purpose and nature. Take a look.
One of the most popular types of POD products in the market. There are so many varieties that this niche never gets out of fashion both in traditional and POD markets. There is a high demand for logo-printed apparel especially for students, employees who order in bulk. You can experiment with a large variety of apparel to meet the demands of a very big market base.
The list of products that come under this product type is limitless. We have mentioned a few of the top trending ones below.
Although it’s a saturated market, there will always be demand for something quirky, fun, and unique. These come in all possible shapes, sizes, patterns, and colors. The sky is the limit for the colors, designs, materials, and prints that can be offered in this category. These are products that have so much potential for creativity. Having your identity printed on the accessories not only is a statement move but also an asset to your collection.
Here are some of the accessories that you can choose from for your online store,
Homeware items are one of the best sellers out there. These can make a profitable addition to your online POD store if used strategically. These have a wide range of consumers. From restaurants, home decorators to common people, this is a big niche to consider for your business.
Here are the products you can experiment with,
The feel of personal belonging is what is valued the most by the customers. Stationeries and supplies are something that you carry with you all the time. There is a huge demand for personalized products. This provides you with great scope for you to customize and
Sports accessories are an ocean of choices. This will open up a whole new door of opportunities. As many sports categories, there are, those many choices and opportunities you get. You can take up a single sport and customize products in that niche or you could also take up generalized personalization of sports accessories.
Here are a few options for your online POD business.
Who doesn’t like a personalized gift?
Custom made gifts shows that the person who gifts them to you not only acknowledges you but is also considerate towards you. Hence POD gift items are like the cream of products that never go out of the market. Suitable for any occasion- from baby showers, weddings to birthdays, or even just a thank you or a get-well-soon gesture, these have become the go-to items for a show of appreciation, love, and care.
Here are some ideas for you to stock up on.
These products are the hot cakes of the POD world. Along with your regular customers, you can expand your business plans to the adorable four-legged customers as well. Pets are one of the most adorable, loved, and spoiled beings there is. And hence business opportunities in this area, in particular, can be extremely lucrative, to say the least.
Get exploring with the below products,
Whether you want to choose a specific niche or a combination of them, always try and keep your ideas fresh and new. This will definitely help you carve a niche for yourself.
Ready to start? Have any queries?
Drop us a comment!
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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.io.