Is YouTube social media

Is YouTube Social Media? – Here’s What You Should Know



Is YouTube Social Media? Your eager-to-know mind might chase you with this question sometimes. And as for your answer, Yes, Youtube is a social media platform. And if you want to dig down further to know why is it so? Then keep on reading this article.

Social media is all over our lives nowadays. From getting up in the morning to going to bed at night, we all firmly consumed by the presence of social networks. 

Social media is not just an entertaining platform anymore. It has become a necessity in our day-to-day lives. Life without social media is next to impossible nowadays. We use social media for several purposes. Communication is the biggest one among them.

Businesses are also using social platforms for their business purposes. Promoting their brands to millions of active users with ease. People are now able to showcase their talents to the world and achieve recognition.

These are just some limited examples of the pros of social media. There are numerous aspects to focus on while we are talking about the subject. 

Before coming to the point of whether Youtube is a social media, let us start from the beginning and some must be known factors about social media platforms.

What Is Social Media?

what is social media

Social media basically is a collective term used to refer to several different platforms. Social media is an online platform that is primarily used for the purposes of communication, collaboration, content sharing, etc. 

Social media can be either websites, apps, wikis, bookmarking sites, or even more. These all have a specific purpose of communication or audience interaction. 

Some people use social media for keeping in touch with family and friends, some might use it to reach a greater audience volume, like sharing videos on social platforms, Creating personal Facebook pages, and many more.

Businesses also use social channels for brand promotion, B2B, B2C sales, or creating an effective online marketing strategy. It is both faster and more cost-effective than the traditional processes.

So, what are the exact characteristics of these platforms that make them separate from others and called social media platforms? And is YoTube a social media? Let’s take a look at those characteristics.

Read Also – Benefits of Online Social Platforms

Characteristics Of A Social Media Platform –

Here are the unique, core characteristics of social media platforms that set them apart from others. 

1. Online Spaces

Social platforms provide users  free web spaces to upload content

2. Unique URL

These platforms give users a web address that is unique from others. This is a unique and authentic identity for every single one. 

3. Profile Creation

Users are able to create their personalized profiles on different social media platforms. They can provide their info, bio, and other credentials as per the choice or need.

4. Communication

Communication is the key factor of social media platforms. Millions of people are present in thousands of social media channels and can interact with almost anyone in real-time from any part of the world.

5. Content Creation

This is another major characteristic of social media. Users can upload their content on these platforms anytime they want and can keep them in the free webspace. They can even share it with others and can manage them as needed.

The above-mentioned points are the main characteristics of any social media site. Now the question is, “Is YouTube Social Media?”.

What Is YouTube?

YouTube is an online video sharing platform that was created by three former PayPal employees in the year of 2005. Later in 2006, YouTube was bought by Google.  

YouTube has its head-quarter located in San Bruno, California. Today Youtube has around 2.74 billion monthly users, making it one of the most widely-used platforms in the world.

Read Also – Can Your Social Media Presence Impact Your Online Business

How To Use YouTube? 

YouTube is undoubtedly one of the most active and interactive platforms nowadays. And it is very easy-to-use as well. there are basically two ways you can use YouTube. One is being only a surfer and watching content on it, second is by creating your own channel and sharing content on it. 

YouTube can be used for business purposes as well to promote brands or businesses and generating a good amount of traffic and leads. You surely have heard about YouTube marketing in recent times. 

Users can find almost any kind of content on YouTube. It might be entertaining, Social, Informational, News, or even tutorial as well. They can thus use YouTube for several purposes according to their need.

Users can also create their personalized YouTube channel and share their content as well. Many people became successful YouTubers through the years providing different kinds of content for the viewers. 

Is YouTube Social Media?

If you have waited long enough to know “Is YouTube social media?”, here you have your answer.

Yes, YouTube is a social media for multiple reasons. YouTube is considered a social media platform by almost all the users around the globe. Here is why.

Above we have mentioned the core characteristics of any social media platform. We now will look at whether YouTube possesses all those characteristics, and if yes, then we can surely consider YouTube as a social media platform.

  1. YouTube provides users free web space for content sharing.
  2. Users can log into and create their personal channels on YouTube as per their Priority.
  3. People can share their video content on their YouTube channels.
  4. Users can interact with millions of people through their channels. It’s a very interactive way of communication. Public interaction is one of the major features of any social media platform, and YouTube perfectly has that.
  5. YouTube is a great platform for earning as well. Creating your own channel, promoting it efficiently to increase the number of followers, and meeting a certain number of subscribers can actually earn you a good amount of money.

These are some of the major characteristics of YouTube. And these are the features that every social media platform should have. 

So, in that scenario, YouTube is definitely a social media platform.

Conclusion –

If you have ever thought about “Is YouTube a social media?” then I hope now you have the answer.YouTube can definitely be considered as a social media platform.

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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at