social media coordinator

Social Media Coordinator- Skills, Qualifications, Careers In 2021



Social media has the potential to drive success and traffic to almost any kind of business. And it is not a secret anymore. Many small and big brands are utilizing the effectiveness of social media platforms and thus seeking for social media coordinator.

Social media is driving the marketing space now. And social media coordinators are the pilot of the spacecraft. There are several career opportunities in the space of social media. And one of them is a social media coordinator. 

Here I will tell you every detail that you need to know if you are planning to become a social media coordinator. But before starting with the qualifications, skills, job details, we need to clear the basic idea of a social media coordinator. 

Who Is A Social Media Coordinator?

who is a social media coordinator

A social media coordinator of any brand or company conducts research in order to create attractive and also informed social media strategies. These strategies should appeal to the target audiences of potential customers. 

Then the content is placed on formats that are supported in various social media channels. The responsibility of a social media coordinator does not end here. The person also needs to monitor and evaluate the efficiency and result of the implemented strategies.

And lastly, on the basis of the reports and results, the social media coordinator will take the next step or start developing newer strategies

Social Media Coordinator – Qualification

social media coordinator qualification

Becoming a social media coordinator is not a matter of joke. There are certainly educational and professional requirements in order to become a social media coordinator of a well-established business. 

And here are the educational and professional specifications that you should have when you are planning to become a social media coordinator. 

  • A bachelor’s degree in marketing or any other relevant field.
  • 1 to 3 years of experience in content development or B2C social media marketing.
  • Direct experience in handling social media management tools like Sprinklr, Hootsuite.
  • Experienced in Microsoft Office, like Outlook, Excel.
  • Experience in digital media editing tools equivalent to Adobe Creative Cloud, like Premier Pro, Photoshop. 

Social Media Coordinator – Skills

social media coordinator skills

So, now you know the educational and also professional qualifications that you need to hold for taking the first step of becoming a social media coordinator. Now is the time to get an idea about the skills that you are required to develop if you are dreaming of becoming a social media coordinator. 

Here are the necessary skills that a social media coordinator must have. 

  • Proficiency of social media management tools and obviously major social media platforms.
  • Passion for social media.
  • Great social listening skills.
  • Proficient in digital media formats, photo and video editing tools, and HTML.
  • Excellent copywriting along with copy-editing skills.
  • Ability to understand the past, present, and future trends of social media and digital content space. 
  • Top-notch verbal and oral communication skills.
  • Detail-oriented approach, along with the ability to work under immense pressure to meet deadlines.
  • The ability to multitask with impeccable time management skills.
  • Understanding SEO or Search Engine Optimization along with other web traffic metrics.  
  • Team player.
  • Critical thinker and definitely problem-solving skills.

When you are planning to become a social media coordinator and too serious about this job role, you need to start working on the following skills.

  • Strategy planning.
  • Community management.
  • Creative mindset.
  • Writing skills.
  • Tactics and execution.
  • Optimizing content and technology.
  • Understanding the concept of how any content works on a social web. 

Social Media Coordinator Job Details

Social media coordinator job details

When you are willing to build a career as a social media coordinator, you need to know the job details. 

What will be the job responsibilities?

How much salary can you get?

These are the questions that come to mind whenever we apply or prepare for any job role. And before you start the process with a more serious note, it is always beneficial to know the job responsibilities that you will need to fulfill as a social media coordinator. 

Social Media Coordinator Job Description

Here are the job responsibilities that a social media coordinator needs to fulfill.

  • Carry out a social media strategy that is totally result-driven.
  • For different social media platforms, create and curate relevant, engaging content
  • Assisting in the creating and edit of various photos, videos, and written content.
  • Attend different events along with producing live social media content.
  • Across different social media channels, maintain a unified voice of your brand.
  • Create a social media calendar by collaborating with the marketing team. 
  • For industry trends, monitoring social media channels
  • Directly interact with users and also answer their social media inquiries, messages, and comments.
  • Reviewing analytics and also creating reports on the basis of key metrics.
  • Assist in developing and managing influencer marketing and social media marketing.  
  • Hire and also train others on the team. 

Social Media Coordinator Salary

The basic salary of a social media coordinator generally ranges between $37,132 and $47,860. Here the average base salary is around $41,499. However, the salary depends on your skills, qualifications, and also the previous experience if you have any. 

Final Words

Now you know the path that you need to cover for becoming a social media coordinator. You also need to keep in mind that the job role is different from any other media coordinates’ job profile. So, start developing the skills that I have mentioned above. After all, your skill and practical work are most important for any kind of job role and specifically when it is of a social media coordinator.

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Ariana Smith is a Marketing Manager at iDream Agency. She is passionate about Social Media and co-founder of Social Media Magazine.

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